" Prada Marfa, for the uninitiated, is a one-room white-stucco-wall replica of the kind of real Prada stores one can find in select and, well, more populated parts of the world—everywhere from Manhattan’s Fifth Avenue to Tokyo’s Shinjuku.

Except this one is outside the town of Valentine, which has a reported population of 132, and a median household income of $45,670 (that’s approximately seventeen Prada bags).

And this Prada features a handful of lifeless handbags, covered in a light film of desert dust, along with three spartan rows of only right-footed size-37 Prada shoes. It isn’t open for business. And it never will be. Originally it was meant to simply be. "

Ur Vouge. 


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